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G-Star Raw

G-Star Raw

For Summer ’17 G-Star reinvents authentic footwear design with the launch of Rovulc, a surprising lift to the classic sneaker

Constructed through the process of direct vulcanization – a technique established in the late 1930’s in former Czechoslovakia whereby liquid rubber is injected into a mold under high pressure to form the shoe – Rovulc combines classic techniques with G-Star’s denim philosophy, applied to the classic sneaker silhouette.Inspired by men’s sport shoes from the ‘30s, the Rovulc is available in a range of fabrics and finishes, including the brand’s signature raw denim.

The Rovulc is available now online and instore

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